How to Market During COVID-19

Industries such as retail have the necessary marketing plan in place for times such as this: the internet. With the ability to click and buy without in-person interaction, it is the simplest form of a safe transaction during the COVID-19 era.

For industries such as healthcare, medical, hospitality, or dining, how does one market these services while addressing the public's fear of potential contamination?

The transportation industry was one of the first industries hit by this virus. The fear of contracting COVID-19 brought this industry to a slow pace as fewer Americans made travel plans and more people hunkered down at home.

Having operated for several weeks during COVID-19, the airline industry has now begun to offer travel services that address the public’s fear. These new policies and procedures provide additional safety precautions that protect the health and well-being of all travelers and staff.

According to American Airlines, they have implemented the following procedures:

• Relaxing the seating policy to allow customers to practice social distancing while in flight.
• Suspending food and beverage services for flights that are less than 4 and a half hours.
• Suspending check services of animals.

These three policy changes, from a marketing standpoint, address the public’s fear of COVID-19 by:

• Reducing human contact.
• Reducing individuals’ risk from touching products that may come into contact with their eyes, mouth, and nose.
• Removing the unknown factor of animals being able to spread the virus.

Through educating the public about these policy and procedure changes, American Airlines has begun communicating how you can travel safely amid the COVID-19 pandemic, which will likely continue for several months, at least.

Restaurants within the hospitality industry have also begun to address the public’s fear of the virus. To further protect customers and staff members, they have implemented two major business strategies:

• Food delivery, with no-contact options available
• Discounts and value specials

Like the travel industry, no-contact food deliveries cater to the public’s need for social distance by offering customers a safe and convenient way to dine out. Providing additional discounts and value deals also addresses the financial fears that many Americans are facing due to the economic impact of COVID-19. People are very uncertain of their financial situation during this time and therefore may be less likely to buy takeout at full price.

Dining out is normally considered a luxury, but the food is considered a necessity. While the supply chain for grocery stores has been hampered, restaurants that provide discounts and specials offer an affordable option for the public to purchase food at below-normal prices.

The COVID-19 pandemic fundamentally changed how treatment centers connect with individuals seeking help. For more insights on navigating recovery and treatment during challenging times, explore these resources from Briarwood Detox Center:

• Should I Go to Detox During the Coronavirus Pandemic? — Essential guidance for those weighing safety concerns against the urgent need for medically supervised detox.
• How to Support a Loved One in Drug and Alcohol Detox — Practical advice for families navigating the treatment process, especially when traditional in-person support may be limited.
• Overcoming Travel Hesitations: Why Briarwood Detox Center Is Your Best Choice — Addressing common barriers to seeking treatment, including concerns about traveling for care during uncertain times.

If you or a loved one is ready to begin the journey to recovery, contact Briarwood Detox Center today at (866) 710-7710. Our team provides compassionate, medically supervised detox services in Austin, San Antonio, Houston, and Colorado Springs.